In order to put in the right optimization efforts, developers must start by knowing the reasons for slow website loading. This means that every website needs to be optimized for the highest possible speed, no matter what device or browser it is being accessed by. A 1 second delay in page response can result in a 7% reduction in conversions.40% of people abandon a website that takes more than 3 seconds to load.47% of consumers expect a web page to load in 2 seconds or less.Slow and steady might have helped the turtle win the race, but when it comes to websites, even a second of delay spells a loss of traffic, revenue, and credibility.